{ "_readme": "EverHuman archetype quiz. All copy and logic live in this file. Edit text freely; keep ids stable because they are written to cart attributes and analytics. Bump 'version' whenever copy or logic changes so results can be compared by version. Source of truth for copy: nutrise/quiz.md. Scoring rules: nutrise/quiz-structure.md. Testimonials: add \"stars\": 5 to a quote only when the real review rating is confirmed; without it no stars show. Keep every question to 5 answers or fewer so the answers and the Continue button fit on one phone screen.", "version": "2026-09-29.5", "variant": "A", "productHandle": "nutrise-beet-root-circulation", "handoff": { "_note": "mode 'pdp' sends the buyer to the product page with the recommended bundle preselected (keeps Kaching bundles, gift ladder and the subscription plan exactly as the PDP sells today). mode 'checkout' adds the bundle to cart and goes straight to checkout; only switch after confirming Kaching gifts still auto-add on that path.", "mode": "pdp", "pdpPath": "/products/nutrise-beet-root-circulation", "extraParams": { "from": "quiz" }, "useSellingPlanOnCheckout": true }, "tiers": [ { "key": "1", "bottles": 1, "variantId": 56968821080408, "label": "1-month supply", "image": "https://cdn.shopify.com/s/files/1/0968/9533/6792/files/Untitled_design_8.png?v=1790183530&width=400" }, { "key": "3", "bottles": 3, "variantId": 56968821113176, "label": "3-month supply", "image": "https://cdn.shopify.com/s/files/1/0968/9533/6792/files/Untitled_design_10.png?v=1790183627&width=400", "badge": "Best seller", "proof": "Chosen by more than 6 in 10 new customers", "_proofNote": "Triple Whale, new-customer first orders on this product, Aug 28 to Sep 26 2026: 3-month 2,302 (62%), 6-month 1,013 (27%), 1-month 373 (10%). Re-check before changing the wording. Never call it \"best results\": nothing measures results by bundle, and the PDP labels the 6-month \"Best results\"." }, { "key": "6", "bottles": 6, "variantId": 56983475061080, "label": "6-month supply", "image": "https://cdn.shopify.com/s/files/1/0968/9533/6792/files/Untitled_design_9.png?v=1790183664&width=400" } ], "alwaysRecommendTier": "3", "_alwaysRecommendNote": "Amjad, 2026-09-27: every result recommends the 3-month bundle, whatever the answer to Q11. Set to null to go back to recommending by Q11 (and the two-people step-up).", "defaultTier": "3", "twoPeopleStepUp": { "1": "3", "3": "6", "6": "6" }, "gifts": { "_note": "Mirrors the free gifts row on the product page exactly (theme code \"UPDATE FREE GIFTS\"; the gifts themselves are added to the cart by Kaching). Read from the live PDP on 2026-09-27. If the offer changes on the PDP, change it here too, or the quiz will promise something the cart does not add.", "title": "**FREE GIFTS** With Your Order", "lockedTag": "LOCKED", "items": [ { "id": "shipping", "icon": "truck", "byTier": { "1": { "tag": "50% OFF", "label": "50% Off Shipping" }, "3": { "tag": "FREE", "label": "Free Shipping" }, "6": { "tag": "FREE", "label": "Free Shipping" } } }, { "id": "savings", "type": "savings", "label": "Save {amount} At Checkout" }, { "id": "ebook", "image": "https://cdn.shopify.com/s/files/1/0968/9533/6792/files/Ebook_cover_for_202603241424.jpg?v=1774489124&width=200", "byTier": { "1": { "locked": true, "label": "Circulation E-Book" }, "3": { "tag": "FREE", "label": "Circulation E-Book" }, "6": { "tag": "FREE", "label": "Circulation E-Book" } } }, { "id": "bottles", "byTier": { "1": { "locked": true, "label": "Free Bottles Locked", "image": "https://cdn.shopify.com/s/files/1/0968/9533/6792/files/Untitled_design_8.png?v=1790183530&width=200" }, "3": { "tag": "FREE", "label": "Get 1 Bottle Free", "image": "https://cdn.shopify.com/s/files/1/0968/9533/6792/files/Untitled_design_8.png?v=1790183530&width=200" }, "6": { "tag": "FREE", "label": "Get 3 Bottles Free", "image": "https://cdn.shopify.com/s/files/1/0968/9533/6792/files/Untitled_design_10.png?v=1790183627&width=200" } } }, { "id": "box", "image": "https://cdn.shopify.com/s/files/1/0968/9533/6792/files/HALLOWEEN_SALE_2_1_GRATIS_ANGEBOT_12.png?v=1776906928&width=200", "byTier": { "1": { "locked": true, "label": "Travel Box" }, "3": { "locked": true, "label": "Travel Box" }, "6": { "tag": "FREE", "label": "Travel Box" } } } ], "hideLocked": true }, "trustpilot": { "_note": "Live figures from trustpilot.com/review/trynutrise.com, read 2026-09-27 (all 109 reviews). Update score and count when they change. Reviews are verbatim 5-star Trustpilot reviews, typos kept. Never add a review that says it lowered blood pressure, names a reading, or mentions a doctor, medication, statins or a disease: a published testimonial is treated as the brand's own claim (FTC, Meta, LESSONS rule 30). Never add a review that is not on Trustpilot.", "url": "https://www.trustpilot.com/review/trynutrise.com", "label": "Excellent", "score": 4.6, "count": 109, "showCount": false, "summary": "TrustScore {score} out of 5", "title": "What our customers say", "show": 3, "reviews": [ { "name": "Robert Springer", "date": "Aug 6 2026", "stars": 5, "title": "Already a customer and I can feel it working", "text": "Already a customer and I can feel it working" }, { "name": "Hilton Louque", "date": "Aug 30 2026", "stars": 5, "title": "Been using the product about a week and feel a little more energized!", "text": "Have ben taking the Nutrise Beetroot for a week now and have more energy!" }, { "name": "Rob E", "date": "Aug 30 2026", "stars": 5, "title": "Explanation of ingredients and benefits", "text": "Explanation of ingredients and benefits was clear, concise, and believable. No outrageous claims or fantasy benefits." }, { "name": "Kathy", "date": "Aug 4 2026", "stars": 5, "title": "Nutrise is the number one beet root supplement", "text": "I googled the best beet root supplement and nutrise came up as number one. I am currently taking another brand but after all the information I read on nutrise I decided to switch." }, { "name": "Brenda Killer", "date": "Jul 25 2026", "stars": 5, "title": "I tired this product and I started feeling better", "text": "I tired this product and I started feeling better after just one month so I ordered the 6 bottles" } ], "summaryWithCount": "{score} out of 5 based on {count} reviews", "_linkNote": "Not clickable on purpose (Amjad, 2026-09-27): keeps the buyer on the page. url is kept for reference only." }, "tracking": { "shopifyAnalytics": true, "tripleWhale": true, "mainFrameDataLayer": false, "sendAnswerIds": true, "utmParams": [ "utm_source", "utm_medium", "utm_campaign", "utm_content", "utm_term", "utm_id", "fbclid", "gclid", "gbraid", "wbraid", "ttclid", "msclkid", "tw_source", "tw_adid", "tw_campaign", "ad_id", "adset_id", "campaign_id" ], "utmMaxAgeDays": 7 }, "ui": { "back": "Back", "continue": "Continue", "skip": "Skip this question", "questionOf": "Question {n} of {total}", "selectAll": "Select all that apply", "working": "One moment...", "loadError": "Something went wrong loading this page. Please refresh, or see our beetroot here:", "loadErrorLink": "EverHuman Beetroot", "recommendedLabel": "Our recommendation for you", "recommendedLabelThey": "Our recommendation for them", "otherOptions": "Other options", "perBottle": "{price} per bottle", "bottlesLine": "{n} bottles, two capsules once a day with food", "bottlesLineOne": "1 bottle, two capsules once a day with food", "whyTitle": "Why this makes sense for you", "whyTitleThey": "Why this makes sense for them", "checklistTitle": "Three things a beetroot supplement has to get right", "labelTitle": "What is in every bottle" }, "totalQuestions": 12, "flow": [ "q01", "qg", "q02", "q03", "p1", "q04", "q05", "p2", "ps", "q06", "q07", "q08", "p3", "q09", "q10", "q12", "loading", "result" ], "screens": { "q01": { "type": "single", "number": 1, "intro": { "_note": "First screen promise, Mars Men pattern: headline, promise line, proof, then Q1 on the same screen so the first tap is already an answer. DRAFT copy by Claude, 2026-09-27, pending Amjad.", "headline": "Find out what's behind **high BP**, cold hands, cold feet and heavy legs.", "promise": "12 quick questions, about 2 minutes. See what your answers point to, and the daily routine that supports healthy blood pressure and circulation.", "takenCount": "**12,495** people have already taken our quiz", "_takenCountNote": "Real figure from the other EverHuman quiz funnel, given by Amjad 2026-09-27. Update it as the number grows; never round it up or estimate.", "trustpilot": true }, "title": "How old are you?", "subtitle": "This changes what we recommend.", "options": [ { "id": "75plus", "label": "75 or over" }, { "id": "65to74", "label": "65 to 74" }, { "id": "55to64", "label": "55 to 64" }, { "id": "under55", "label": "Under 55" } ] }, "qg": { "type": "single", "number": 2, "attributeKey": "quiz_gender", "title": "Which best describes you?", "subtitle": "This helps us personalize your results.", "options": [ { "id": "woman", "label": "Woman", "gender": "woman" }, { "id": "man", "label": "Man", "gender": "man" }, { "id": "none", "label": "Prefer not to say" } ], "_note": "Added 2026-09-27 (Amjad). Not scored. Picks the man or woman version of the result photo and is saved to the order as quiz_gender." }, "q02": { "type": "single", "number": 3, "setsBranch": true, "title": "What brings you here today?", "options": [ { "id": "number", "label": "My blood pressure number has been creeping up", "branch": "NW" }, { "id": "tired", "label": "I feel tired, foggy, or worn out too often", "branch": "WO" }, { "id": "cold", "label": "My hands and feet get cold, or my legs feel heavy", "branch": "CS" }, { "id": "which", "label": "I am trying to work out which beetroot is worth buying", "branch": "RS" }, { "id": "family", "label": "I am looking for something for a family member", "branch": "CG" } ] }, "q03": { "type": "multi", "number": 4, "title": "Which of these sound like you?", "options": [ { "id": "cuff", "label": "The number on my cuff keeps getting my attention", "points": { "NW": 1 }, "playback": "the number on your cuff keeps getting your attention" }, { "id": "afternoon", "label": "I feel tired or foggy in the afternoon", "points": { "WO": 1 }, "playback": "you feel tired or foggy in the afternoon" }, { "id": "coldfeet", "label": "My feet get cold, especially at night", "points": { "CS": 1 }, "playback": "your feet get cold, especially at night" }, { "id": "heavylegs", "label": "My legs feel heavy when I walk", "points": { "CS": 1 }, "playback": "your legs feel heavy when you walk" }, { "id": "helping", "label": "I am helping my spouse, parent, or another relative", "points": { "CG": 2 }, "playback": "you are helping someone in your family" } ] }, "p1": { "type": "proof", "title": "If you have already tried to be careful, that matters.", "blocks": [ { "type": "p", "text": "Maybe you check your cuff more often now. Maybe your feet feel colder at night. Maybe walks feel a little heavier than they used to." }, { "type": "p", "text": "That does not mean you did something wrong." }, { "type": "p", "text": "It means your body needs a kind of daily support that food and good habits alone do not cover as the years add up." }, { "type": "quote", "text": "I tired this product and I started feeling better after just one month so I ordered the 6 bottles", "author": "Brenda Killer, Jul 25 2026" }, { "type": "trustpilot" } ] }, "q04": { "type": "multi", "number": 5, "title": "What have you already tried?", "options": [ { "id": "eating", "label": "Watching what I eat", "playback": "watching what you eat", "playbackThey": "watching what they eat" }, { "id": "walking", "label": "Walking or moving more", "playback": "walking or moving more", "playbackThey": "walking or moving more" }, { "id": "beetbefore", "label": "A beetroot supplement that did not seem to do much", "points": { "RS": 1 }, "flags": [ "disappointed" ], "playback": "a beetroot supplement that did not seem to do much", "playbackThey": "a beetroot supplement that did not seem to do much" }, { "id": "othersupps", "label": "Other vitamins or supplements", "playback": "other vitamins or supplements", "playbackThey": "other vitamins or supplements" }, { "id": "nothing", "label": "I have not really tried anything yet", "exclusive": true, "nothingTried": true } ] }, "q05": { "type": "text", "number": 6, "title": "In your own words, what is going on?", "subtitle": "This is optional. A few words is enough.", "placeholder": "For example: \"I'm tired all afternoon,\" \"my feet stay cold,\" or \"my number still seems high.\"", "maxLength": 500, "attribute": "quiz_own_words" }, "p2": { "type": "proof", "title": "Here is why beetroot matters after 65.", "blocks": [ { "type": "p", "text": "Your body uses nitric oxide to help blood vessels relax and stay open for healthy blood flow. That matters when you are thinking about the number on the cuff, cold feet in bed, heavy legs on a walk, or that afternoon slump that was not always there." }, { "type": "p", "text": "Beetroot is naturally rich in dietary nitrates, which the body uses to support nitric oxide production." }, { "type": "diagram" }, { "type": "p", "text": "The catch is simple: as we age, the body makes less nitric oxide, even when we eat well and stay active." }, { "type": "p", "text": "EverHuman Beetroot supports healthy blood pressure, promotes 24-hour circulation, and supports healthy blood flow." }, { "type": "p", "text": "But beetroot is only as useful as what survives from the beet to the capsule. That is why how it is made matters next." } ] }, "ps": { "type": "proof", "title": "What the research shows", "_note": "Kapil V, Khambata RS, Robertson A, Caulfield MJ, Ahluwalia A. Hypertension. 2015;65(2):320-327. PMID 25421976, DOI 10.1161/HYPERTENSIONAHA.114.04675, read via NCBI E-utilities 2026-09-27. DRAFT copy by Claude. Deliberately leaves out the blood pressure results and the words lower/treatment: participants had hypertension and the authors frame dietary nitrate as an adjunctive treatment, so quoting the BP numbers next to the product would be an implied drug claim, and the trial used 250 mL beetroot juice, not EverHuman. Get a compliance check before launch. Never add the mmHg figures.", "blocks": [ { "type": "study", "intro": "Researchers tested the same pathway you just read about, beetroot nitrate to nitric oxide, in a clinical trial.", "journal": "Hypertension", "journalNote": "Journal of the American Heart Association", "institution": "Queen Mary University of London, 2015", "badge": "Peer-reviewed", "design": [ { "icon": "shuffle", "text": "Randomized" }, { "icon": "blind", "text": "Double-blind" }, { "icon": "placebo", "text": "Placebo-controlled" }, { "icon": "people", "text": "68 adults, 4 weeks" } ], "chart": { "title": "Blood vessel function after 4 weeks", "subtitle": "How easily blood vessels relax", "bars": [ { "label": "Daily dietary nitrate from beetroot juice", "value": 20, "display": "About +20%", "highlight": true }, { "label": "Placebo", "value": 0, "display": "No change" } ] }, "findings": [], "disclosure": "Independent research: the researchers and the journal have no connection to EverHuman. The people in this study had high blood pressure, and it used beetroot juice with a set amount of nitrate, not EverHuman capsules. We share it because it shows the nitrate to nitric oxide pathway at work in real people.", "citation": "Kapil V, Khambata RS, Robertson A, Caulfield MJ, Ahluwalia A. Hypertension. 2015;65(2):320-327. PubMed ID 25421976." } ] }, "q06": { "type": "branch", "byBranch": { "NW": { "type": "single", "number": 7, "title": "Before the number appears, how do you usually feel?", "options": [ { "id": "nervous", "label": "Nervous, because I do not know what number is going to show up", "points": { "NW": 2 } }, { "id": "frustrated", "label": "Frustrated, because I have been trying and it still seems high", "points": { "NW": 2 } }, { "id": "confused", "label": "Confused, because some days look better than others", "points": { "NW": 1 } }, { "id": "avoid", "label": "I try not to think about it", "points": { "NW": 2 } }, { "id": "rarely", "label": "I do not check often, but I know it has been creeping up", "points": { "NW": 1 } } ] }, "WO": { "type": "single", "number": 7, "title": "When does the tiredness or foggy feeling hit hardest?", "options": [ { "id": "morning", "label": "First thing in the morning", "points": { "WO": 1 } }, { "id": "latemorning", "label": "Late morning", "points": { "WO": 1 } }, { "id": "afterlunch", "label": "After lunch", "points": { "WO": 1 } }, { "id": "midafternoon", "label": "Mid-afternoon", "points": { "WO": 1 } }, { "id": "allday", "label": "Most of the day", "points": { "WO": 2 } } ] }, "CS": { "type": "single", "number": 7, "title": "Where do you feel it most?", "options": [ { "id": "feet", "label": "My feet", "points": { "CS": 1 } }, { "id": "hands", "label": "My hands", "points": { "CS": 1 } }, { "id": "calves", "label": "My calves or lower legs", "points": { "CS": 1 } }, { "id": "feetup", "label": "My legs from the feet upward", "points": { "CS": 1 } }, { "id": "several", "label": "More than one place", "points": { "CS": 2 } } ] }, "RS": { "type": "single", "number": 7, "title": "How far into researching beetroot are you?", "options": [ { "id": "starting", "label": "I am just starting", "points": { "RS": 1 } }, { "id": "read", "label": "I have read a few pages or reviews", "points": { "RS": 2 } }, { "id": "compared", "label": "I have compared several brands", "points": { "RS": 2 } }, { "id": "triednothing", "label": "I already tried one and it did nothing", "points": { "RS": 2 }, "flags": [ "disappointed" ] }, { "id": "rightone", "label": "I know I want beetroot, but I want the right one", "points": { "RS": 1 } } ] }, "CG": { "type": "single", "number": 7, "title": "What have you noticed in them?", "options": [ { "id": "tiredoftired", "label": "They are tired of being tired all the time", "points": { "CG": 1, "WO": 1 } }, { "id": "fog", "label": "Their mind seems fogged", "points": { "CG": 1, "WO": 1 } }, { "id": "legs", "label": "Their legs feel heavy or painful", "points": { "CG": 1, "CS": 1 } }, { "id": "coldhands", "label": "Their hands or feet get cold", "points": { "CG": 1, "CS": 1 } }, { "id": "bpnumber", "label": "They worry about their blood pressure number", "points": { "CG": 1, "NW": 1 } } ] } } }, "q07": { "type": "branch", "byBranch": { "NW": { "type": "single", "number": 8, "title": "How long has this been on your mind?", "options": [ { "id": "weeks", "label": "A few weeks", "points": { "NW": 1 } }, { "id": "months", "label": "A few months", "points": { "NW": 1 } }, { "id": "year", "label": "About a year", "points": { "NW": 1 } }, { "id": "overyear", "label": "More than a year", "points": { "NW": 1 } }, { "id": "tiredworrying", "label": "Long enough that I am tired of worrying about it", "points": { "NW": 2 } } ] }, "WO": { "type": "single", "number": 8, "title": "Has anyone made it sound like this is just your age?", "options": [ { "id": "dislike", "label": "Yes, and I do not like that answer", "points": { "WO": 2 } }, { "id": "stillwant", "label": "Yes, but I still want to feel better", "points": { "WO": 1 } }, { "id": "wondered", "label": "No, but I have wondered if that is what it is", "points": { "WO": 1 } }, { "id": "notage", "label": "I do not think age explains all of it", "points": { "WO": 2 } }, { "id": "unsure", "label": "I am not sure", "points": { "WO": 1 } } ] }, "CS": { "type": "single", "number": 8, "title": "How would you describe it?", "options": [ { "id": "cold", "label": "My hands and feet get cold", "points": { "CS": 1 } }, { "id": "heavy", "label": "My legs feel heavy", "points": { "CS": 1 } }, { "id": "hurtenergy", "label": "My legs hurt and I have no energy", "points": { "CS": 1, "WO": 1 } }, { "id": "uncomfortable", "label": "My feet feel cold or uncomfortable", "points": { "CS": 1 } }, { "id": "notwhatitwas", "label": "It feels like my circulation is not what it used to be", "points": { "CS": 1 } } ] }, "RS": { "type": "single", "number": 8, "title": "Did anything you read make you unsure about choosing a beetroot supplement?", "options": [ { "id": "chews", "label": "I read that capsules do not work as well as chews", "points": { "RS": 1 }, "flags": [ "capsule" ] }, { "id": "coq10", "label": "I read that some formulas leave out ingredients like CoQ10", "points": { "RS": 1 }, "flags": [ "coq10" ] }, { "id": "form", "label": "I am not sure which form of beetroot is strongest", "points": { "RS": 1 } }, { "id": "heat", "label": "I worry that heat processing weakens the beetroot", "points": { "RS": 1 } }, { "id": "lab", "label": "I want to know if it is tested by an outside lab", "points": { "RS": 1 } } ] }, "CG": { "type": "single", "number": 8, "title": "Do they talk about it much?", "options": [ { "id": "often", "label": "Yes, they mention it often", "points": { "CG": 1 } }, { "id": "nocomplain", "label": "Sometimes, but they try not to complain", "points": { "CG": 2 } }, { "id": "cansee", "label": "Not much, but I can see it", "points": { "CG": 2 } }, { "id": "fine", "label": "They mostly say they are fine", "points": { "CG": 2 } }, { "id": "worried", "label": "I am answering because I am worried about them", "points": { "CG": 2 } } ] } } }, "q08": { "type": "single", "number": 9, "title": "Have you taken a beetroot supplement before?", "options": [ { "id": "didnothing", "label": "Yes, and it did nothing", "points": { "RS": 2 }, "flags": [ "disappointed" ] }, { "id": "notsure", "label": "Yes, and I am not sure if it helped", "flags": [ "disappointed" ] }, { "id": "wantbetter", "label": "Yes, and I liked it but want a better one", "points": { "RS": 1 } }, { "id": "first", "label": "No, this would be my first time" }, { "id": "forsomeone", "label": "I bought one for someone else before", "points": { "CG": 1 } } ] }, "p3": { "type": "proof", "title": "Not all beetroot capsules are made the same way.", "blocks": [ { "type": "p", "text": "Heat is hard on beetroot. When beetroot is exposed to harsh processing, the color, plant compounds, and natural potency that make it valuable can be weakened before it ever reaches the bottle. Cold pressing helps protect the beetroot's natural profile, so you get beetroot made for maximum potency instead of beetroot cooked down for convenience." }, { "type": "p", "text": "EverHuman Cold Pressed Beetroot is a 3 in 1 formula: **1,000 mg cold pressed beetroot, 150 mg grape seed extract, 80 mg calcium.** Two capsules, once a day, with food." }, { "type": "label" }, { "type": "table", "head": [ "What matters", "EverHuman", "What to check on any label" ], "rows": [ [ "Beetroot form", "Cold pressed, not dried with heat", "Does it say how the beetroot is processed?" ], [ "Beetroot amount", "1,000 mg per serving", "Is the beetroot amount listed in mg?" ], [ "Added support", "150 mg grape seed extract for circulation support", "Is anything added beyond beetroot?" ], [ "Testing", "Third-party lab tested in the USA", "Does it say it is third-party lab tested?" ] ] }, { "type": "quote", "text": "Read a review and your brand was highest rated, I also read your brand has grape seed which improves results.", "author": "ROBERT MCELWEE, Sep 21 2026" } ] }, "q09": { "type": "single", "number": 10, "title": "What would make you feel most confident choosing EverHuman?", "options": [ { "id": "convenience", "label": "Two capsules once a day with food", "playback": "a routine as simple as two capsules once a day with food" }, { "id": "coldpressed", "label": "Cold-pressed beetroot for maximum potency", "points": { "RS": 2 }, "playback": "cold-pressed beetroot for maximum potency" }, { "id": "lab", "label": "Third-party lab tested in the USA", "points": { "RS": 1 }, "playback": "knowing it is third-party lab tested in the USA" }, { "id": "reviews", "label": "Reviews from people my age", "flags": [ "socialproof" ], "playback": "hearing from people your age" }, { "id": "value", "label": "Best value for staying consistent", "flags": [ "price" ], "playback": "the best value for staying consistent" } ] }, "q10": { "type": "single", "number": 11, "attributeKey": "quiz_for", "title": "Is this for you or for someone you care about?", "options": [ { "id": "me", "label": "It is for me", "branchPoints": 1, "excludeResult": [ "CG" ] }, { "id": "spouse", "label": "It is for my spouse", "points": { "CG": 2 }, "forceResult": "CG" }, { "id": "parent", "label": "It is for a parent", "points": { "CG": 2 }, "forceResult": "CG" }, { "id": "family", "label": "It is for another family member", "points": { "CG": 2 }, "forceResult": "CG" }, { "id": "both", "label": "It is for me and someone else", "points": { "CG": 1 }, "branchPoints": 1, "flags": [ "twopeople" ] } ] }, "q12": { "type": "text", "number": 12, "title": "Is anything making you hesitate?", "subtitle": "This is optional. It helps us match your recommendation.", "placeholder": "For example: \"I tried beetroot before,\" \"I'm not sure it will work,\" or \"I want the best value.\"", "maxLength": 500, "attribute": "quiz_hesitation" }, "loading": { "type": "loading", "title": "Analyzing your answers...", "steps": [ "Matching your answers", "Checking what matters most to you", "Preparing your recommendation" ], "duration": 3000, "_note": "Shown for 3 seconds before the result (Amjad, 2026-09-27). Replaced in browser history by the result, so Back from the result returns to the last question, not here." }, "result": { "type": "result" } }, "scoring": { "_note": "Screen 2 sets the branch and counts as one signal (branchBonus 1), so two or more signals pointing elsewhere can beat it, as quiz-structure.md requires. Do not raise it: the branch also collects its own Q6 and Q7 points. Every answer after that adds its points (1 normal, 2 strong, 0 weak). Highest total wins. Ties go to the archetype with more points on tieBreakSteps (screens 3, 8, 9, 10 of the quiz), then to the Screen 2 branch, then to 'order'. q10 can force CG (buying for someone else) or exclude it (buying for themselves). CG is a container: the result is CG plus the strongest of leadFrom, recorded as e.g. CG-WO.", "archetypes": [ "NW", "WO", "CS", "RS", "CG" ], "order": [ "NW", "WO", "CS", "RS", "CG" ], "branchBonus": 1, "tieBreakSteps": [ "q03", "q06", "q07", "q08" ], "caregiver": { "id": "CG", "leadFrom": [ "NW", "WO", "CS" ], "leadDefault": "NW" } }, "resultLayout": { "_note": "Section order on the result page. 'price' flag leads with the recommendation (the per-bottle maths), 'socialproof' flag moves the testimonial up. The first matching flag wins.", "default": [ "photo", "headline", "playback", "why", "live", "bundle", "mechanism", "flagBlocks", "checklist", "label", "guarantee", "trustpilot", "testimonial", "button" ], "byFlag": { "price": [ "photo", "headline", "playback", "live", "bundle", "why", "mechanism", "flagBlocks", "checklist", "label", "guarantee", "trustpilot", "testimonial", "button" ], "socialproof": [ "photo", "headline", "playback", "trustpilot", "testimonial", "why", "live", "bundle", "mechanism", "flagBlocks", "checklist", "label", "guarantee", "button" ] } }, "playback": { "you": "You told us {s3}, you have already tried {s5}, and what matters most now is {s12}.", "youNothingTried": "You told us {s3}, you are only now starting to look for support, and what matters most now is {s12}.", "they": "You told us {s3}, they have already tried {s5}, and what matters most now is {s12}.", "theyNothingTried": "You told us {s3}, they are only now starting to look for support, and what matters most now is {s12}.", "maxItems": 2, "joiner": " and ", "title": "Here is what you told us", "lines": { "you": [ "{s3}", "You have already tried {s5}.", "What matters most now: {s12}." ], "youNothingTried": [ "{s3}", "You are only now starting to look for support.", "What matters most now: {s12}." ], "they": [ "{s3}", "They have already tried {s5}.", "What matters most now: {s12}." ], "theyNothingTried": [ "{s3}", "They are only now starting to look for support.", "What matters most now: {s12}." ] } }, "blocks": { "checklist": [ { "title": "1. Potent beetroot.", "text": "1,000 mg cold-pressed beetroot per serving, cold-pressed for maximum potency." }, { "title": "2. Circulation support beyond basic beetroot.", "text": "150 mg grape seed extract to support healthy circulation and healthy blood flow." }, { "title": "3. Trust and consistency.", "text": "Third-party lab tested in the USA, vegan, two capsules once a day with food." } ], "bundle": { "you": { "1": "Start with 1 bottle. It gives you 30 days of daily support with two capsules once a day with food.", "3": "Choose 3 bottles. This is the better fit if you want to stay consistent without reordering right away.", "6": "Choose 6 bottles. This gives you the strongest value and makes it easier to keep your routine going.", "notsure": "Choose 3 bottles. It gives you enough time to judge it fairly.", "twopeople": "Choose 6 bottles. With two people using it daily, one bottle goes quickly.", "forced": "Choose 3 bottles. Three months of daily support gives you enough time to judge it fairly, without reordering right away." }, "they": { "1": "Start with 1 bottle. It gives them 30 days of daily support with two capsules once a day with food.", "3": "Choose 3 bottles. This is the better fit if you want them to stay consistent without reordering right away.", "6": "Choose 6 bottles. This gives the strongest value and makes it easier for them to keep their routine going.", "notsure": "Choose 3 bottles. It gives them enough time to judge it fairly.", "twopeople": "Choose 6 bottles. With two people using it daily, one bottle goes quickly.", "forced": "Choose 3 bottles. Three months of daily support gives them enough time to judge it fairly, without reordering right away." } }, "guarantee": "Every order is covered by a 60-day money-back guarantee.", "coq10": { "title": "About CoQ10", "text": "CoQ10 is not in the EverHuman Beetroot formula. EverHuman sells CoQ10 PLUS 200mg separately, and many customers take both." }, "capsule": { "_note": "Deliberately empty. The capsule-versus-chew answer is not written until the enterosalivary mechanism is verified by someone qualified. While title or text is null the block never renders.", "title": null, "text": null }, "mechanismSteps": { "_note": "Steps 1 and 2 of the \"how it works\" section on every result page; step 3, the title and the intro are per archetype in results.*.mechanism. DRAFT copy by Claude, 2026-09-27, built from the approved screen 7 mechanism copy and the label claims only. Never add lowers, reduces, treats, energy promises, a doctor or a number.", "you": [ { "title": "Cold-pressed beetroot", "text": "Two capsules give you 1,000 mg of cold-pressed beetroot, naturally rich in dietary nitrates. Cold pressing helps protect the beetroot on its way from the beet to the capsule." }, { "title": "Your body makes nitric oxide", "text": "Your body uses those nitrates to support nitric oxide production. Nitric oxide is the signal that helps blood vessels relax and stay open for healthy blood flow." } ], "they": [ { "title": "Cold-pressed beetroot", "text": "Two capsules give them 1,000 mg of cold-pressed beetroot, naturally rich in dietary nitrates. Cold pressing helps protect the beetroot on its way from the beet to the capsule." }, { "title": "Their body makes nitric oxide", "text": "Their body uses those nitrates to support nitric oxide production. Nitric oxide is the signal that helps blood vessels relax and stay open for healthy blood flow." } ] }, "mechanismDiagram": [ { "src": "quiz-mech-beet.svg", "caption": "Cold-pressed beetroot" }, { "src": "quiz-mech-no.svg", "caption": "Nitric oxide" }, { "src": "quiz-mech-vessel.svg", "caption": "Healthy blood flow" } ], "label": { "src": "quiz-supplement-facts.jpg", "alt": "Supplement Facts: serving size 2 capsules, 30 servings. Cold pressed beetroot 1000 mg, grape seed extract 150 mg, calcium 80 mg (6% DV).", "caption": "The Supplement Facts panel from every EverHuman bottle.", "_note": "Cropped from the real label artwork in Drive (EverHuman by Nutrise folder, file 1wb43B7Mmv-GOfgl2f8LKjSqW-O6RQee_), 2026-09-27. Replace if the label changes." } }, "results": { "NW": { "photo": { "src": "quiz-photo-nw-woman.jpg", "alt": "A smiling woman in her seventies with a cup of tea at a sunny kitchen table" }, "photoByGender": { "woman": { "src": "quiz-photo-nw-woman.jpg", "alt": "A smiling woman in her seventies with a cup of tea at a sunny kitchen table" }, "man": { "src": "quiz-photo-nw-man.jpg", "alt": "A man in his seventies with a cup of coffee at a sunny kitchen table" } }, "headline": "The number on the cuff is hard to ignore.", "conclusion": "That points to a simple conclusion: you are not looking for a random supplement. You are looking for steady daily support that fits the routine you already live with.", "why": "When the cuff sits on the kitchen table, it is easy to feel like every reading becomes part of your day. EverHuman Beetroot does not ask you to overhaul your life. It gives you 1,000 mg cold-pressed beetroot per serving, plus grape seed extract and calcium, in a once-daily routine that supports healthy blood pressure and supports healthy blood flow.", "mechanism": { "title": "How it supports your number", "intro": "After 65 the body makes less nitric oxide, even when you eat well and stay active. Nitric oxide is part of how your blood vessels relax, which is why it matters for the number on your cuff.", "step": { "title": "Relaxed vessels, healthy blood pressure", "text": "Relaxed, open blood vessels are part of healthy blood pressure. EverHuman supports healthy blood pressure as part of the routine you already live with, two capsules once a day with food." } }, "testimonial": { "text": "After comparing felt EverHuman was the best", "author": "Sep 27 2026" }, "button": "Choose My 3-Month Supply" }, "WO": { "photo": { "src": "quiz-photo-wo-man.jpg", "alt": "A grandfather walking and laughing with his granddaughter in an autumn park" }, "photoByGender": { "woman": { "src": "quiz-photo-wo-woman.jpg", "alt": "A grandmother walking and laughing with her grandson in an autumn park" }, "man": { "src": "quiz-photo-wo-man.jpg", "alt": "A grandfather walking and laughing with his granddaughter in an autumn park" } }, "headline": "You want your afternoon back.", "conclusion": "That tells us you are not chasing a quick jolt. You want daily support for the kind of steady energy that makes errands, stairs, and conversation feel less draining.", "why": "That tired, foggy feeling in the afternoon can make the whole day feel smaller. EverHuman Beetroot supports healthy blood flow and promotes 24-hour circulation, which matters when you want to feel more like yourself through the ordinary parts of the day.", "mechanism": { "title": "How it supports your day", "intro": "Your muscles and your brain depend on blood flow to bring them oxygen and nutrients. After 65 the body makes less nitric oxide, the signal that helps keep that flow open.", "step": { "title": "Healthy blood flow, all day", "text": "EverHuman supports healthy blood flow and promotes 24-hour circulation, so your day includes daily support for the system that carries oxygen to your muscles and brain." } }, "testimonial": { "text": "Have ben taking the Nutrise Beetroot for a week now and have more energy!", "author": "Hilton Louque, Aug 30 2026" }, "button": "Choose My 3-Month Supply" }, "CS": { "photo": { "src": "quiz-photo-cs-woman.jpg", "alt": "A woman in her seventies relaxing by the fire in warm wool socks" }, "photoByGender": { "woman": { "src": "quiz-photo-cs-woman.jpg", "alt": "A woman in her seventies relaxing by the fire in warm wool socks" }, "man": { "src": "quiz-photo-cs-man.jpg", "alt": "A man in his seventies relaxing by the fire in warm wool socks" } }, "headline": "Your feet, legs, and daily walks are asking for support.", "conclusion": "That points to circulation as the real priority: not a vague wellness goal, but the cold feet, heavy legs, and shorter walks you actually notice.", "why": "Healthy circulation shows up in ordinary moments: getting up from the chair, walking to the mailbox, climbing stairs, or trying to get comfortable in bed when your feet feel cold. EverHuman Beetroot promotes 24-hour circulation, supports healthy circulation, and supports healthy blood flow with a simple once-daily serving.", "mechanism": { "title": "How it supports your hands, feet and legs", "intro": "Your hands and feet sit at the far end of your circulation. Blood reaches them through vessels that need to relax and open, and after 65 the body makes less of the nitric oxide that helps them do it.", "step": { "title": "Circulation, around the clock", "text": "EverHuman promotes 24-hour circulation and supports healthy blood flow, every day you take it, from your first steps in the morning to the moment you get into bed." } }, "testimonial": { "text": "I tired this product and I started feeling better after just one month so I ordered the 6 bottles", "author": "Brenda Killer, Jul 25 2026" }, "button": "Choose My 3-Month Supply" }, "RS": { "photo": { "src": "quiz-photo-rs-man.jpg", "alt": "A man in his seventies reading carefully on a tablet and taking notes" }, "photoByGender": { "woman": { "src": "quiz-photo-rs-woman.jpg", "alt": "A woman in her seventies reading carefully on a tablet and taking notes" }, "man": { "src": "quiz-photo-rs-man.jpg", "alt": "A man in his seventies reading carefully on a tablet and taking notes" } }, "headline": "You have compared enough to know the details matter.", "conclusion": "That says you are not buying because of a pretty label. You want the form, formula, testing, and value to make sense before it earns a place on your counter.", "why": "Most beetroot products sound similar until you look closer. EverHuman uses 1,000 mg cold-pressed beetroot per serving, adds 150 mg grape seed extract, includes 80 mg calcium, and is third-party lab tested in the USA. It supports healthy blood pressure, promotes 24-hour circulation, and supports healthy blood flow.", "mechanism": { "title": "How it works, step by step", "intro": "Beetroot works through one pathway: dietary nitrates become nitric oxide. That is why the form and the dose matter more than the label on the front.", "step": { "title": "Grape seed extract on top", "text": "150 mg grape seed extract adds circulation support beyond basic beetroot. Together they support healthy blood pressure, support healthy blood flow and promote 24-hour circulation." } }, "testimonial": { "text": "Read a review and your brand was highest rated, I also read your brand has grape seed which improves results.", "author": "ROBERT MCELWEE, Sep 21 2026" }, "button": "Choose My 3-Month Supply", "showLabel": true }, "CG": { "pronoun": "they", "photo": { "src": "quiz-photo-cg-woman.jpg", "alt": "A daughter walking arm in arm with her mother through a sunny garden" }, "photoByGender": { "woman": { "src": "quiz-photo-cg-woman.jpg", "alt": "A daughter walking arm in arm with her mother through a sunny garden" }, "man": { "src": "quiz-photo-cg-man.jpg", "alt": "A son walking with his father through a sunny garden" } }, "headline": "You are trying to help someone feel more like themselves.", "conclusion": "That sounds like someone who is not shopping casually. You have watched the sleepiness, fog, heavy legs, or slower walks, and you want a simple way to support them.", "why": "When you are buying for a spouse, parent, aunt, or someone else you care about, the routine has to be easy. EverHuman Beetroot is two capsules once a day with food. It supports healthy blood pressure, promotes 24-hour circulation, and supports healthy blood flow without adding a complicated drink mix or messy powder.", "mechanism": { "title": "How it can support them", "intro": "After 65 the body makes less nitric oxide, the signal that helps blood vessels relax and stay open. That matters for the tiredness, heavy legs, cold hands and slower walks you have noticed in them.", "step": { "title": "Healthy blood flow, made easy", "text": "EverHuman supports healthy blood flow, promotes 24-hour circulation and supports healthy blood pressure, in one simple routine: two capsules once a day with food." } }, "testimonial": { "text": "I'm watching my aunt go through all the crap that was stated always sleepy, fogged mind, legs feel so heavy. Sure enough the pill you had mentioned was the same as she has been taking. So I thought why not try and get her feeling better.", "author": "Sep 12 2026" }, "button": "Choose My 3-Month Supply" } }, "_images": "Images are theme asset file names (assets/quiz-*.jpg, *.svg), resolved against the theme asset URL at runtime. Lifestyle photos were generated in Higgsfield on 2026-09-27 (model gpt_image_2) and show models, not customers: never place one next to a review as if it were that reviewer.", "liveCount": { "_note": "Live count of unique paying customers (Shopify customers with at least one order), served by the n8n workflow in tracking/n8n-live-customer-count.json and refreshed every 60 seconds. Never feed it lifetime orders: subscription renewals would overstate customers (Triple Whale 2026-09-26: 25,667 orders, 22,860 customers). While endpoint is empty, or if the endpoint fails, the counter is hidden.", "endpoint": "", "refreshSeconds": 60, "label": "LIVE", "text": "{count} customers have ordered EverHuman", "minimum": 1000, "offset": 150000, "_offsetNote": "Customers from the previous Shopify store before the switch, added on top of the live count of this store. Figure given by Amjad 2026-09-29; not verifiable from the connected data (Triple Whale only sees the current store since 2026-03-13). Must be unique customers, not orders." }, "responses": { "_note": "Every quiz session is logged as one row in the Google Sheet \"EverHuman Quiz Responses\" through its Apps Script web app (tracking/quiz-responses-apps-script.gs). Paste the deployed /exec URL here. Rows are written when the result shows, when the CTA is clicked, and when someone leaves partway (drop-off). Visitors who never answer question 1 are only counted per day, not given a row. Empty endpoint = logging off.", "endpoint": "https://script.google.com/macros/s/AKfycbz1O6smvuVbVFEAgvaIT8U_S9otF-_bJxFtGcMre4Bb8a24uYg5wZl5W8y-2CxH0svh/exec" } }